Join us for a Sweet Ride Bicycle Festival!

Inaugural Sweet Ride Bicycle Festival Encourages Riders to Explore Reno’s Sweetest Spots on Bicycles and Burn More Calories than They Consume

RENO, Nev. (June X, 2016)—Anyone with a sweet tooth knows the enticement of sugar often combats with the unwillingness to pack on pounds. On June 25 from 11 a.m. to 9 p.m., the inaugural Sweet Ride Bicycle Festival eliminates the need for inner conflict as families and individuals are invited to succumb to their taste temptations and burn off the calories on a well-plotted bike ride to some of downtown’s most tempting sweet spots—for a worthy cause.

Presented by Our Alley, advocates of sustainable urban parklets, and Yelp, proceeds from the ride benefit the Sierra Arts Foundation, a nonprofit organization that helps keep arts education, funding and opportunities thriving regionally for all ages and economic groups. Sweet Ride begins at the Hub Coffee Roasters at 727 Riverside Drive in downtown Reno where event-goers will check-in starting at 10:30 a.m., then pick up maps and plot their route. Cyclists will then head to dozens of participating local treat shops for quick snacks, with the ultimate goal of burning more calories than they consume. Checking in via the Yelp app I also encouraged along the way as a way to earn bonuses such as road safety gear and raffle tor finish line prizes.

“People have said that Reno isn’t a cycling town, but bridging the gap between competitors and commuters, we can have power in numbers,” exudes Nellie Davis, owner of Outsiders Hair Salon and co-organizer of the Sweet Ride Bicycle Festival. “We hope to create awareness for safety on the road and encourage more people to ride their bike through this fun event. With the community’s support, cycling can become everybody-friendly!”

Black Rock Drive-In at 2245 Dickerson Road will serve as the event’s finish line, where live entertainment, games, raffles, food trucks, a “bike-in” theatre playing local bicycle-focused short films and more will be hosted.

Any type of two-wheeled, pedal-powered transportation is welcome, and artistic elements are encouraged. Participation in the event costs $25 for individuals in advance or $30 day-of, $20 per person for groups of three or more, and is free for children 10 and under to participate.

Sweet Ride Bicycle Festival is sponsored by Our Alley, Yelp.com and the Riverwalk District, with additional support from Noble Pie Parlor, Pignic Pub & Patio and Sierra Adventures. For more information, visit SweetRideReno.com, email Nellie@outsidershair.com or call 775-354-5667.